Ever touched a TV ad? Or stared at a radio spot? Or immersed yourself in a Facebook or Instagram campaign? Online ads, social media ads, TV ads, and radio ads have their limits. Outdoor advertising with digital and traditional billboards exists in your audience’s space—as permanent fixtures in their day-to-day travels. It lends credibility to your business. And it lives within your audience’s grasp, speaking to them intimately while everything else screams.
Radio Ads
Might Not Resonate
New South Outdoor billboards are a sight to see. Epic in scale. Towering over your audience in unmatched and unignorable fashion, as only outdoor can. The same cannot be said for radio ads. If your campaign is visual, then radio isn’t likely to cause much chatter. And the second your audience changes the channel, your radio ad is all but stifled. Turn it off and it’s gone. Increase your frequency and reach in Alabama and Tennessee by pairing your radio ad with billboards in one unified campaign.
Social Media Ads
On Mute
There’s nothing worse than getting bombarded with ads while trying to scroll through your personal feed. And if you’re the advertiser running a campaign, how do you know you’re serving the ads to the right people, or at all. With New South Outdoor billboards and the right messaging, your campaigns attract your audience’s attention. They’re unignorable, and unskippable, speaking specifically to your target on their terms. Enhance and support your social media presence by building awareness ahead of time with the ever-present power of digital and traditional billboards.
Flipping Channels On
TV Ads
Almost everyone who drives by a New South Outdoor static or traditional billboard is going to see it—provided the campaign is unique and unexpected. The same cannot be said for campaigns that run on cable TV. Less than half of the American population has access to cable TV and that number is shrinking. Those that do have it can skip, flip, mute, and ignore any TV ad that comes their way. Level up and amplify your TV campaign with New South Outdoor.
Outdoor Works Best
With The Rest
No advertising medium operates at peak level all the time. But together, with a cohesive and compelling campaign, New South Outdoor billboards can significantly boost your brand’s awareness—often when paired with other advertising media. Billboards are the touchpoint. Billboards are the initial contact that sets up all other forms of advertising—reaching your audience and signifying what’s to come. Make an impact and the rest will follow.
Call Today!
Learn how you can create an eye-catching billboard to engage your customers with help from New South Outdoor, call 256-253-1440 today.
Static Displays in Alabama & Tennessee
For expertise in Static Billboards and Out-of-Home advertising, come to New South Outdoor! We know what works, and more importantly, what doesn’t. Contact New South Outdoor today to find out how outdoor advertising can work for your business.